Predictions 2024: It’s time for enterprises to embrace AI but with eyes wide open!  

We’ve gathered a few shiny stars to share their best tech predictions for 2024. Tell us what you think! 

Prediction 1

In the ever evolving landscape of AI, businesses will increasingly opt for private AI solutions over public versions to safeguard sensitive data and ensure tailored applications for their unique needs.

Duncan: “ As AI giants like ChatGPT, Bard, and Claude continue to shape the tech landscape, businesses will recognize the paramount importance of data privacy and protecting sensitive and confidential information. Embracing private AI solutions ensures that your data remains a guarded asset, allowing you to harness the capabilities of AI securely and with confidence.

Remember the cautionary tale of Samsung Software Engineers caught pasting proprietary code into ChatGPT; safeguard your innovations with privacy-focused AI.”

Prediction 2

In 2024, the consumerization trend will further revolutionize enterprise software. Long implementation cycles and complex applications requiring extensive training will be unequivocally rejected by savvy enterprises, marking the demise of outdated practices.

Jason: “The idea of having enterprise software with long implementation cycles and without obvious outcomes is going to die. We have now had 30 years to understand how people use digital technologies. There’s a reason why our favorite social media apps require no training and our most-hated enterprise applications require tons of training. The consumerization wave has spoken, and enterprises won’t settle for anything less than seamless, intuitive solutions.” 

Prediction 3

Expect established enterprise vendors to flood the market with AI-powered capabilities. However, discerning between genuine advancements and mere ‘AI-washing’ will be crucial. 

Davey: “Not all that glitters is AI gold. The safest prediction I can make about tech and IM in 2024 is that established Enterprise vendors will continue to roll out and market new AI-powered capabilities within their established tech stacks at a blistering pace! To be clear where I stand on this topic, this is *great* news. 

But beware! Some of the “major announcements” you’ll hear about in 2024 will only introduce incremental improvements or, in some cases, they may represent the simple re-packaging of existing capabilities under a new brand or logo. To me, this represents a kind of “AI Washing” – painting various scripts, automations, and workflows as “AI” when they aren’t really moving the needle on the technology that much and that, in some cases, have been available to all of us for years and years under a different label or brand.”

Prediction 4

Resource constraints in 2024 will compel companies to fully embrace automation and creative resourcefulness. The era of relying on extensive staff for projects will fade as businesses adapt to the new reality of doing more with less.

Jason:  “Companies are looking to run extremely lean and to automate as much as possible. The new reality is that companies are resource constrained, you can’t hire people to do things anymore. You still need to get the job done so instead you’ll have to be resourceful with your tools. This is going to become more mainstream in 2024.” 

Prediction 5

In 2024, the cybersecurity landscape will witness a surge in attacks, driving large organizations to reconsider and reshape their security prioritization.

Duncan: “Investing in cybersecurity is crucial, but the key lies in strategic attention—organizations need to pay closer attention to what they are securing and not just how to secure it. 

Do you have sensitive or confidential information exposed in the wrong place? Are you safeguarding digital garbage? Do you even know where all of your content resides? Have you ever considered the actual contents and nature of the data you are securing? These are just a few of the questions you should be asking yourself when it comes to effective cybersecurity.”

Prediction 6

Look for massive uptake in AI tools to assist in all aspects, including  marketing and sales operations.

Davey: “AI is the real deal and it will become more mainstream in 2024. The tools themselves will come from established Enterprise vendors and smaller upstarts alike. In addition, these new tools will belong less and less in the domain of IT users or the power users or techies on the bleeding edge. 

We will see new AI tools land squarely on the desktops of non-technical business users, even more so than we have already seen in 2023. Specifically, look for massive uptake in AI tools to assist in all aspects of marketing, sales operations, data management (particularly data wrangling, and data cleansing) and, of course, customer service.”

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